Real-World Data Reveals Underserved Patients, Provides Intelligence on Referrals, Reimbursement, and Denials

In a competitive environment, healthcare organizations need business intelligence backed by Real-World Data to fulfill their missions of care. Real-World Data can show healthcare leaders where patients are being underserved, what physician referral patterns look like, how payers reimburse for specific procedures, and how often certain procedures are denied by payers. This actionable intelligence enables leaders to make decisions about where to provide services, as well as how to market to physicians and patients.

Leaders at one five-hospital health system were looking to open new locations, and needed data to understand what made sense from a business perspective. They turned to HBI, which has the Real-World Data assets to support decision-making for healthcare leaders.